The global impact of the World Cup has caused a lot of industries to be anticipative towards the quadrennial event. One of these industries is the world of social media which has a huge connection to our daily lives.
Social media platforms such as Facebook and Twitter are preparing for the huge surge of social media content and ads that are related to the event.
Breaking the news
During the 2014 World Cup in Brazil, football enthusiasts tweeted about the event 672 million times which broke the platform’s record. However, Brazil’s 7-1 loss to Germany garnered at least 618,000 tweets. In general, the tournament has produced 100 million comment threads on Facebook and Twitter.
Fans of the FIFA national teams wear the colors of their national teams in every edition of the World Cup. According to the studies, 81% of fans are active users of social media. Additionally, the world football governing body has social media accounts on Twitter, Facebook, and Instagram. This is the reason why the dissemination of information and news about the worldcup22 is fast, just like wildfire.
The social effect of the tournament
During the 2018 World Cup, over 500,000 football enthusiasts visited Russia to watch the tournament in person. Aside from the spectators, football fans who were not able to travel tuned in to their televisions to witness the matches at home.
While the aforementioned methods are the best ways to watch the event, social media platforms could become highly effective catalysts to create more fan engagement to watch the matches on live streaming platforms. Watch the world cup 2022 livestream on the betting site for free.
Also, fans of the national teams at the World Cup can show their support for their favorite teams on social media which also can influence other fans.
The impact on the economy
While the 2018 World Cup was on, FIFA invested SGD 3 billion for the social media ads alone. Additionally, millions of companies and brands around the world want to be affiliated with the tournament. Especially sports and soft drink brands run ads during the course of the event.
Nike and Pepsi both vied for the attention of social media users during the event. Now that the 2022 World Cup is happening in just one month, social media platforms want to milk as much revenue as possible from the event.
Facebook and Twitter World Cup hub
Using the 2014 World Cup as an example, Facebook took advantage of the profitability of the tournament. The platform created a hub solely for the tournament where updates, highlights, and previous scores where this information could be available for the fans across devices.
Meanwhile, Twitter had a decline in engagement during the months before the 2014 World Cup. Fan engagement skyrocketed when the event started, where they restored the “hashtags” that were used in the 2010 World Cup.
Both Twitter and Facebook are the main social media platforms that are powerful enough to cause fan engagement. This is why both platforms are preparing again for the rush of social media content related to the upcoming 2022 World Cup in Qatar.
Nowadays, word-of-mouth and traditional advertising methods are not enough to boost the engagement of the fans for the event. This is why the utilization of social media is highly important in expanding the interest of people in the FIFA tournament.
Social media platforms like Twitter, Facebook, and Instagram are essential in spreading the news and information to the fans so that they will always be updated about the tournament.
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